We believe in a future where overconsumption is replaced by a more considered way of buying.
We call our approach “Market Humanism”: building a viable business without treating maximum growth and profit as the only measure of success.
Instead, we focus on continuous improvement – creating durable products, making considered material choices and building transparent relationships with the people and partners involved in our production.
our 10 principles FOR RESPONSIBLE DESIGN
Designing durable, long-lasting products, working with European production partners, and carefully selecting materials are central to how we develop our collections.
To guide our decisions throughout design and production, we have defined ten principles:
Limit the production quantity of newly developed products to 10 pieces each to prevent overproduction and conserve resources.
1
Choose responsibly sourced and certified materials to minimize our environmental impact, focusing on
plant-based organic and recycled materials.
2
Create well-made products with purpose, balancing strong ideas with accessibility and everyday wearability across clothing, bags and accessories.
3
4
Stay true to our design philosophy of simplicity,
clarity, and functionality.
We draw inspiration from vintage sportswear and military garments — pieces originally engineered for performance and durability. Each of our designs is crafted with the same mindset: constructed to last, with quality and purpose.
5
Provide enduring, high-quality products at a fair price year-round, abstaining from sales or promotions.
6
7
Source all materials and manufacture products as locally as possible, with all materials originating within the EU.
8
Manufacture all our products in the EU under the European Labour Law, ensuring fair working hours and wages for all.
Package products without plastic when shipping to our customers and insist on plastic-free shipping from our manufacturers to our studio.
9
Design products with their end of life and recyclability in mind, avoiding unnecessary combinations of natural and synthetic materials wherever possible without compromising durability or functionality.