SUSTAINABILITY
SMALL-SCALE PRODUCTION
Does the world really need more clothing brands and more new clothes? This question is at the core of TEN IN A ROW. We do not believe that producing more and more should be the goal of a clothing brand. Instead, we keep our production deliberately limited and focus on creating products that are made to last. Our aim is to build a business that supports the people involved in making our products without making constant growth and increasing production our main objective.
Let's say no to overconsumption in a radical way
This approach is at the core of our business, and it's what our brand name represents:
When developing new products, we restrict production to 10 pieces for each item – we make TEN IN A ROW.
MATERIALS
The materials and resources we use define who we are as a business. They make us unique. We focus on carefully selected fibres and components, product durability and a considered use of materials.
We choose materials based on traceable properties – such as organic or recycled content, where they are produced and which processing steps are involved. Because material production is an important part of making clothing, we want to be transparent about what our products are made from and why we choose each material.
To address this, we have defined four material categories for our products:
Ecocycle
Ecocycle is our approach to material selection and product design. We consider every component of a garment – not only the main fabric – with a focus on durability, functionality and carefully selected materials.
We use materials such as organic cotton and hemp and avoid combining natural fibre-based materials with synthetic components. Our labels, for example, are made from cotton.
Sometimes synthetic components are necessary for the function or durability of a product, such as elastane in cuffs or certain zippers. In these cases, we use them where they serve a specific purpose.
Ecocycle reflects our approach to making considered material choices while creating products that are functional and made to last.
BIODEGRADABLE MATERIALS
For this category, we design our products with their end of life in mind. The fabric, sewing thread, trimmings and labels are made from biodegradable materials, and no synthetic textile fibres are used.
We choose biodegradable materials and carefully consider every component so that, at the end of the product’s life, they can break down naturally under suitable conditions rather than persist like synthetic materials.
RECYCLE
Recycling gives existing textile materials a new use. For selected products, we use recycled cotton made from recovered cotton fibres instead of relying solely on virgin cotton.
Cotton can be recycled mechanically: existing textiles are sorted and processed through several stages until the material is broken down into fibres that can be spun into new yarn.
Another advantage of this process is the possibility of working with the existing colour of the recovered fibres. By sorting and blending fibres in similar shades, we can create certain colours without an additional dyeing step.
For us, recycled cotton is a way to work with material that already exists and to rethink how new fabrics are created.
UPCYCLE
Upcycling means giving existing materials a new purpose. We work with used, discarded or surplus materials and transform them into functional new products.
We also rework deadstock and surplus fabrics, using existing materials instead of sourcing newly produced fabric for these pieces.
Choosing the right materials is only one part of responsible product development. Design decisions, durability, production methods and material composition also matter.